![]() ![]() “Ray-Ban’s core values have always championed authenticity, courage and timelessness and the brand will continue to celebrate the next generation of tastemakers by providing fresh eyewear choices ahead of emerging trends,” he said. ![]() The latest collections shown in Las Vegas are completely unisex and incorporate eco-friendly elements, including bio-acetate frames and bio-nylon lenses made from bio-based polyamide with at least 40 to 65 percent of content coming from renewable sources. ![]() The brand president cited incorporating values “such as gender fluidity and sustainability a key component in the design process, striving toward a more responsible future,” values that that hold weight with the digitally native generation. Ray-Ban | Meta has evolved its ophthalmic proposition, now offered in prescription Varilux and Eyezen lenses, “providing patients a prescription-ready pair to experience.” Ray-Ban is investing heavily to support eye care professionals with full-force, in-store marketing, including demo capabilities that allow consumers to feel, hear and capture the difference of Ray-Ban | Meta smart glasses.Īn eyewear brand with immediate brand recognition, it has a significant stake in the Gen Z market. The new Ray-Ban | Meta “not only offers much more in technology and experience, but also provides eye care professionals with a full package offering to their patients, as it is now available with prescription lenses and can be covered by some insurance plans,” he reported. “What really makes the new collection a feat of engineering is that all this technology is packed neatly into your favorite frames without sacrificing comfort or style,” explained vice president, Ray-Ban North America Dan Alder. “Many of our accounts have told us that they are open to exploring bringing the product into select retail-oriented locations in 2024. We are also facing a daily growing number of requests for information on our online platforms, which is very encouraging,” he said.ĮssilorLuxottica debuted its second-generation smart glasses, part of a partnership with Meta, and the glasses got a serious upgrade, also adding AI technology. It’s a competitive space, but “our value preposition is unparalleled: style matched with function,” he countered.įeedback at the trade show on the smart glasses was extremely positive, the executive claimed. “We became the first player in the eyewear industry to create a personal assistance device installed on glasses,” Verdun said, a product that “leverages the everyday convenient support of a powerful personal assistant engine with the pleasant and wearable form factor of a stylish pair of Carrera eyewear.” On the technology side, the eyewear group is stepping into the smart glasses arena with a strategic partnership with Amazon with the Carrera Smart Glasses with Alexa. It debuts with a fall release in 2024 “that will be fully aligned with the iconic codes of Stuart Weitzman,” Verdun said, adding that the brand is also marking renewed licensing agreements with Tommy Hilfiger, Kate Spade New York, Fossil and Juicy Couture. ![]() Just before the trade show the company revealed a partnership with Stuart Weitzman, creating a first for the Tapestry-owned shoemaker: a full range of eyewear. Verdun went on to say that over the past few years, Safilo has been “redefining partnership, continuing to reinforce our relationship with our clients and offering also an increased and balanced portfolio.” The Italy-based company is shoring up in the face of the economy by “continuing to focus on what’s best for our customers, striving for high service levels and operational excellence, including the upgrade of our ERP system.” Carolina Herrera in particular, he said, is performing very well within the independent optical channel, “doubling its business over the last quarter.” The executive reported that Carrera, Carolina Herrera, Kate Spade New York and Boss are all achieving positive results in their main channels of distribution. Morgan Wallen to Perform at Billboard Music Awards 2023 ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |